YOU ARE WHY WE DO WHAT WE DO
How you helped PURSErverance become a reality
We are thrilled that everyone who uses our handbags, knows they are getting an authentic product worthy of a Queen Bee.
~ Katherine Maldonado
PURSErverance CEO
Before I created PURSErverance Handbags
I was happy to carry multiple bags during my daily commute into the city. If you are like me you carry, a handbag, a lunch bag, a water bottle, an umbrella, etc. Then one day I left one of my bags home and was not prepared for my business day.
Then it hit me.
I was concerned …
I wouldn’t be able to balance being a single mom, working full time and putting my daughter through college.
Determined to make a change…
I set out to create the most versatile collection of bags and wallets that most professional women who are also active moms can carry to the office or daily activities with the family and kids.
It turns out, the road was more difficult than I imagined.
Suppliers of the quality materials I needed were hard to negotiate with due to the small volume that I required. I was concerned that the price point of the materials would not allow me to create a handbag that was economical for most moms who wanted to be stylish on a limited budget.
Being a web-based business, several people questioned the quality of my products since there was no way to touch the handbags.
Tragedy meant a dream deferred…
While working on my first product launch, I lost my sister suddenly. To say I was unprepared is an understatement. This was not my first such loss but in no way was I prepared for the toll it would take on me and my family.
Through it all, we released our first products and the response has been pure love from everyone who sees and receives a handbag. The name of each item in my first collection is based on several women in my life who has encourage and supported my journey.